The vision of noho has its origin in New Zealand. Nathalie Prokop and Martin Gaspers spent a whole year admiring the beauty of the countryside and at the same time witnessing its destruction by humankind. Beautiful coastlines where dolphins can be seen next to cleared forests; fjords covered by waterfalls directly surrounded by oyster farms and fish farms.
Affected by these impressions, we had to do something against the destruction of the environment back in Germany. But where is the best place to start? With oneself! Thus, when buying energy, renewable resources were considered, plastic was avoided as much as possible when it came to waste and, in particular, consumed locally, and meat consumption was reduced.
In household chemicals, such as cleaning agents and detergents, attention should also be paid to sustainability and ecology. Why do they actually shine so brightly? Why do they smell so artificial if they are ecological? Why are they packed in plastic? Why is there petroleum and 95% water in them? Why don't tabs clean properly? What happens to cleaning agents in wastewater? How does the environment cope with these chemicals?
None of these open questions could be easily resolved, and a cleaning-efficient solution for a sustainable lifestyle was not found. So the two started talking to Sarah Dankenbring, an industrialization engineer and good friend. She gave advice and recognized the big chemical problem and the high negative impact of cleaning products on our environment.
Together the three of us decided to do something against this environmental pollution and to develop an idea.