There is a personal story behind the idea of grievy.
When Nele Stadtbäumer (CEO) was suddenly confronted with the death of her father in 2019, she not only experienced strong grief from her and her family, but was also confronted with a conservative, non-digital industry that could no longer meet the demands of current generations.
As a psychologist and researcher, she explored the question, "What do people in grief need and where are gaps in care?"
Through nearly 150 structured interviews with mourners, bereavement counselors and funeral directors, the idea for grievy grew out of the need for support for mourners that current services do not address.
From the idea arose a value-adding business model, behind which the team stands with full heart, knowledge and verve.