There is a personal story behind the idea of grievy.
In 2019, when Nele Stadtbäumer (CEO) was suddenly confronted with the death of her father, she not only experienced strong grief from her and her family, but was also confronted with a conservative, non-digital industry that could no longer meet the demands of current generations.
As a psychologist and researcher, she explored the question, "What do people in grief need and where are gaps in care?" Through nearly 150 structured interviews with mourners, bereavement counselors and funeral directors, the idea for grievy grew out of the need for support for mourners that current services do not address.
The idea evolved into a value-adding business model, behind in which the team puts a lot of heart, knowledge and verve.